What Does What Is A Secondary Dimension In Google Analytics Mean?

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If this does not appear clear, right here are some examples: A transaction happens on a site. Its measurements can be (but are not restricted to): Purchase ID Voucher code Most current web traffic resource, etc. A user logs in to a site, and also we send out the occasion login to Google Analytics. That event's customized measurements could be: Login approach Individual ID, and so on.


Hence customized measurements are required. In Google Analytics, you will certainly not discover any type of measurements relevant especially to online courses.


9%+ of businesses using GA have nothing to do with training courses. Which's why anything associated particularly to online training courses ought to be configured manually. Enter Custom-made Dimensions. In this blog post, I will not dive deeper into customized dimensions in Universal Analytics. If you wish to do so, read this guide.




The scope defines to which occasions the dimension will use. In Universal Analytics, there were 4 scopes: User-scoped customized measurements are related to all the hits of a customer (hit is an event, pageview, and so on). If you send out User ID as a customized measurement, it will be applied to all the hits of that particular session As well as to all the future hits sent out by that individual (as long as the GA cookie remains the exact same).

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For example, you might send the session ID custom-made measurement, and also even if you send it with the last occasion of the session, all the previous occasions (of the very same session) will certainly obtain the worth (What Is A Secondary Dimension In Google Analytics). This is done in the backend of Google Analytics. dimension applies just to that certain event/hit (with which the measurement was sent out)


Also if you send several items with the exact same purchase, each product might have various worths in their product-scoped custom dimensions, e. g.


Why am I telling you this? In Google Analytics 4, the session scope is no longer readily available (at the very least in custom-made dimensions). If you want to apply a dimension to all the events of a certain session, you should send that measurement with every event (that can be done on the code level (gtag) or in GTM).

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It can be in a cookie, information layer, or elsewhere. From currently on, customized dimensions are either hit-scoped or user-scoped (previously referred to as Customer Qualities). User-scoped personalized measurements in GA4 job in a similar way to the user-scoped measurements in Universal Analytics but with some differences: In Universal Analytics, a user-scoped personalized dimension (collection in the center of the user session) was related to EVERY event of the very same session (even if some event occurred before the dimension was established).


Also though you can send out customized item information to GA4, at the moment, there is no method to see it in reports appropriately. (allow me recognize). At some point in the past, Google said that session-scoped custom measurements in GA4 would certainly look at this website be offered too.


When it comes to custom dimensions, this extent is still not available. And now, allow's transfer to the 2nd component of this article, where I will reveal you just how to configure customized dimensions and also where to find them in Google Analytics 4 reports. Initially, let me start with a basic overview of the process, and afterwards we'll take an appearance at an example.




If you use it to primarily stream information to Big, Question as well as after that do the evaluation there, you can send any type of personalized criteria you desire, and also they will certainly show up in Big, Question. You can just send the event name, state, "joined_waiting_list" and after that include the criterion news "course_name". And that's it.

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In that situation, you will certainly need to: Register a criterion as a custom-made definition Start sending out custom specifications with the occasions you want The order DOES NOT issue below. You should do that pretty much at the exact same time. If you begin sending out the criterion to Google Analytics 4 and also just register it as a custom measurement, state, one week later, your reports will be missing out on that week of information (due to the fact that the enrollment of a custom-made measurement is not retroactive).


Every single time a visitor clicks on a food selection product, I will send out an occasion and also 2 extra specifications (that I will certainly later on register as custom measurements), menu_item_url, and menu_item_name.: Menu web link click tracking trigger problems differ on most sites (as a result of various click courses, IDs, etc). Try to do your ideal to apply this example.


Go to Google Tag Supervisor > Triggers > New > Simply Hyperlinks. By producing this trigger, we will allow the link-tracking functionality in Google Tag Manager.


After that most likely to your site as well as click any of the food selection web links. Actually, click at the very least 2 of them. imp source Go back to the sneak peek mode, and also you need to begin seeing Link Click events in the sneak peek mode. Click the first Link, Click occasion and go to the Variables tab of the preview setting.